Meet the FridaFam
Just like raising a baby, there's a whole village helping Frida grow.
Meet the hardworking team behind each cult-favorite fussbuster and every innovative parenting solution.
"I'm just a girl, stuck under a sleeping baby, with a full bladder and dying phone."
"You're never childless... when you have a husband."
"Every mother is a Wonder Woman."
Director of People Experience
"When the baby becomes wild and unruly, I use a nice, safe playpen. When she's finished, I climb out."
Manager of Culture
"A baby-sitter is a teenager acting like an adult while the adults are out acting like teenagers."
"I'm sorry that my dog is awesome and behaves better than your children "
Sr. Lead Claims Analyst
"I see all these moms who can do everything and then I think....I should have them do some stuff for me."
"All parents want is for our kids to go to bed so we can eat the hidden snacks"
Brand Manager, Frida Mom
"There should be an energy drink named 6 am child."
Manager of Structural Packaging
“The hardest thing about being a parent are the kids.”
Director of Fulfillment
“Motherhood is an extreme sport. That’s why we wear workout clothes everyday.”
"When I get a headache, I take two aspirin and keep away from children, just like the bottle says."
Manager, Financial Planning, & Analysis
"They say it takes a village to raise a child, but no one ever tells you where it is or how to get there."
"It's all shits and giggles until somebody giggles and shits."
Senior Manager, Fullfillment
"Nobody is hungrier than a kid who's just been told it's bedtime."
Technical Project Manager
"If you think my nephew is cute, you should see my dog."
Director, Design Engineer
"Meeting my daughter was love at first sight... then she pooped on me."
VP, Business Intelligence
"So, it turns out being a parent is mostly just googling how to do stuff."
National Account Manager
"Sometimes, when I get sad about not having kids, I sleep until noon, don't cook or do laundry for a week, watch everything but cartoons and buy myself a gift"
"I would walk across legos for you."
Manager, International Distribution
”Being a mother means generously sharing your body for nine months with someone who five years later cannot imagine sharing a single one of their jelly babies with you.”
Senior Director, Supply Chain
"No one warned me how much of parenting would be telling my kids to put on pants."
"My goal for 2020 is to accomplish the goals of 2019 which I should have done in 2018 because I made a promise in 2017 and planned in 2016."
" When a kid says 'Daddy, I want Mommy'...That's the kid version of 'I'd like to speak to your supervisor' "
"I work hard so my dog can have a better life"
Director, International Sales
"Being a parent is like folding a fitted sheet...no one really knows how. "
Order Processing + Accounts Receivable Specialist
"You know you're a mom when you wish there was a drive-thru for everything."
Junior Community Manager
"Babysit my little angel, she said. It will be fun, she said."
"If parenthood came with a GPS, it would mostly say: recalculating."
Director of Customer Service
When I say: “I’m going to the toilet,” my kids hear…. “family meeting, assemble in the bathroom now!”
"A toddler can do more in one unsupervised minute than most people can do all day."
"I don't want to sleep like a baby, I want to sleep like my husband!"
“My kid poops in public....I'm a dog mom"
"Parents who vacuum around the toys are my people."
" People who say they sleep like a baby usually don't have one. "
Jocabed De Los Santos
Human Resources Generalist
“A two-year old is kind of like having a blender, but you don't have a top for it.”
Chief Product Officer
"I would like to talk to the person who decided it was a good idea to sell lollipops at The Home Depot. You destroyed my last tantrum-free sanctuary on the planet, damn it!"
Katie Henriques Goldstrich
Senior Director, Sales Planning
"Sleeping with a toddler is like sharing your bed with a drunk octopus looking for its car keys."
Talent Acquisition Manager
"Once you sign on to be a mother, 24/7 is the only shift they offer."
VP, Strategy + Insights
"Attending baby showers reminds me that I need to take my birth control pill."
Brand Manager, Fridababy
"Raising kids is a walk in the park... Jurassic park."
"I am childless because I don't want to adjust my happy hour schedule."
"Never make eye contact with a child on the verge of sleep. They will sense your excitement and abort the mission."
Director, Business Strategy + Performance
"I saw the side of the diaper box said "for 16-28 pounds"... I thought, 'wow, that's one impressive bowel movement.' "
Inventory and Demand Planning Analyst
"For every photo that you post on Facebook of your kid, I will post one of me having a life."
Office Manager & Executive Assistant
"I may not have a child that calls me mother, but that doesn’t mean I’m not mothering... tales of an office manager"
Manager, Sales Planning
"If you think I want my newsfeed full of pictures of your new baby, then you are absolutely correct."
Senior Project Manager
" I wish my tolerance for children would increase as much as my tolerance for wine."
Director, Sales Performance + Global Planning
"Putting a 2-year-old to bed is like putting your drunk friend to bed. There's singing to themselves, requesting water, incoherent babble, crying, some weird yoga poses, hiccups... and then they pass out."
"Being childfree sucks. The only thing I ever get to do is whatever the hell I want."
Director, Account Services
"I work out. Just kidding, I chase toddlers."
"The only baby I have to take care of right now is my food baby, and I’m not mad about it."
Manager, Graphic Design
"Is this what the rest of my life is going to be like?!"
"I'm not a regular mom, I'm a cat mom"
Marketing Performance Analyst
"The best part about kids is giving them back to their parents when they start crying"
Order Processing & Accounts Receivable Specialist
"Nobody's hungrier than a child that's just been told that it's time for bed."
"So I stepped away for two seconds . . .the beginning of every parenting horror story."
Vice President of Product Development
Kids: What time is it?
Me: Time to make the donuts.
Kids: *blank stares*
Executive and Personal Assistant to the CEO
"Congratulations on your adorable new reason to be awake at 3 am."
Order Processing + Accounts Receivable Specialist
"If evolution really works, how come mothers only have two hands?"
Where the magic happens
Located in the heart of Wynwood Miami, FL, the FridaFam works tirelessly to help you navigate the challenges of your toughest job yet: raising a tiny human.
Live the Frida Brand
Helping parents tackle sticky situations takes a lot of energy! Luckily, our kitchen is stocked with healthy snacks and plenty of coffee so our team can stay energized all day long.
Mommy & Me-eting Rooms
Nobody puts baby in a corner! We celebrate "Bring Your Babe To Work Day" every day with kid-friendly meeting spaces.
Whether running an errand or grabbing lunch in Wynwood, our team can swap their walk for wheels to get where they need to go, fast.