Meet the FridaFam

Just like raising a baby, there's a whole village helping Frida grow.
Meet the hardworking team behind each cult-favorite fussbuster and every innovative parenting solution.

Chelsea Hirschhorn

"I'm just a girl, stuck under a sleeping baby, with a full bladder and dying phone."

Alejandra Barraza
Manager, Quality Assurance

"Still preparing for the scariest hood I’ve ever seen. Parenthood."

Alex Pantin
Manager. E-Commerce

"You're never childless... when you have a husband."

Alicia Tejada
Innovation Activation Manager

"My nieces and nephews are beautiful, brilliant and kind, and obviously take after their favorite aunt: me."

Alyssa Vargas
Chief Financial Officer 

"Every mother is a Wonder Woman."

Amanda Marrero
Director of People Experience

"When the baby becomes wild and unruly, I use a nice, safe playpen. When she's finished, I climb out."

Amanda Wolfington
Manager of Culture

"A baby-sitter is a teenager acting like an adult while the adults are out acting like teenagers."

Andrea Veiga
Reliability Manager 

"I'm sorry that my dog is awesome and behaves better than your children "

Antonia Paris
Senior Supply Planner

"I'll never understand why pet rent is a thing, but child rent isn't. A child can do more damage in one unsupervised minute than my dog ever could, even if he tried."

Ayo Adeniran
Senior Design Engineer

"Being a parent has taught me how to get more things done with less sleep"

Bailey Denton
Design Engineer

"Still don't understand how people my age have children. I am children."

Betsy Henry
Sr. Lead Claims Analyst

"I see all these moms who can do everything and then I think....I should have them do some stuff for me."

Bobby Shaw
VP of Finance 

"All parents want is for our kids to go to bed so we can eat the hidden snacks"

Brian Byrd
Manager of Structural Packaging

“The hardest thing about being a parent are the kids.”

Brian Gonzalez
Regulatory and Quality Specialist

"We don't stop playing because we grow old; we grow old because we stop playing."

Brie Ferdinand
Director of Sales and Marketing, International

"How do you get an astronaut’s baby to sleep?
You rocket. 🚀🧑‍🚀"

Carissa King
Director of Fulfillment

“Motherhood is an extreme sport. That’s why we wear workout clothes everyday.”

Carlos Buitrago
Product Development Project Manager

"I don't have any children at the moment, but working at Frida might change that very quickly!"

Catalina Bernardini
Marketing Coordinator

"When I get a headache, I take two aspirin and keep away from children, just like the bottle says."

Chris Acosta
Manager, Financial Planning, & Analysis

"They say it takes a village to raise a child, but no one ever tells you where it is or how to get there."

Dan Connors
VP, Marketing

"It's all shits and giggles until somebody giggles and shits."

Daron Orzech
Logistics Manager

"Nobody is hungrier than a kid who's just been told it's bedtime."

Diana Cardenas
Technical Project Manager

"If you think my nephew is cute, you should see my dog."

Ed Abante
Director, Design Engineer

"Meeting my daughter was love at first sight... then she pooped on me."

Eddie Garcell
VP, Business Intelligence

"So, it turns out being a parent is mostly just googling how to do stuff."

Elizabeth Lestegas
Senior Inventory Control Specialist 

"I would walk across legos for you."

Emelie Isaksson
Manager, International Distribution

”Being a mother means generously sharing your body for nine months with someone who five years later cannot imagine sharing a single one of their jelly babies with you.”

Emily Keen
VP of Sourcing & Compliance 

"No one warned me how much of parenting would be telling my kids to put on pants."

Eric Hirschhorn

"Parenting is mostly just informing kids how many more minute they have of something"

Erika Natoli
Account Specialist

" When a kid says 'Daddy, I want Mommy'...That's the kid version of 'I'd like to speak to your supervisor' "

Evan Ellman
Director of Marketing

“Currently helping my son look for his chocolate that I ate last night.”

Faith Moore
Accounting Manager

"Having your baby look exactly like your husband is like doing most of the work on a group project and he still gets the higher grade."

Giselle Valenzano
Customer Service Specialist

"A sleeping baby is the new Happy Hour."

Grace Gill
Marketing Coordinator 

"Babysit my little angel, she said. It will be fun, she said."

Grace Mendoza
International Sales Planner

"Tell me you don't have kids without telling me you don't have kids - I sleep in on weekends."

Hector Gonzalez
Multimedia Designer

"If parenthood came with a GPS, it would mostly say: recalculating."

Hillary Jurgensen
Director of Customer Service

When I say: “I’m going to the toilet,” my kids hear…. “family meeting, assemble in the bathroom now!”

James Hernandez
Transportation Specialist

"A toddler can do more in one unsupervised minute than most people can do all day."

Janet Rodriguez
Accounting Specialist

"I don't want to sleep like a baby, I want to sleep like my husband!"

Janette Villalobos
Director of Formulated Product Development

"I live for that magic hour between 9-10pm, after the kids go to sleep and before I pass out from exhaustion."

Jasmine Marin
Supply Planner

"If I can spend hours at Target now, I'm concerned how that will escalate when I become a mom."

Jasmine Norris
Art Director

“My kid poops in public....I'm a dog mom"

Jenn Greenberg
General Counsel

"Parents who vacuum around the toys are my people."

Jenna Hunter
Senior Packaging Engineer

"I wake up to whining everyday... I don't have any children, just a puppy and a husband."

Jocabed De Los Santos
HR Manager

“A two-year old is kind of like having a blender, but you don't have a top for it.”

John Curtin
Chief Product Officer

"I would like to talk to the person who decided it was a good idea to sell lollipops at The Home Depot. You destroyed my last tantrum-free sanctuary on the planet, damn it!"

Joseph Munn
IT Support Specialist

*Someone hands me a baby.*
"Oh... no thank you."
*Places baby on the ground.*

Katie Rosen
Talent Acquisition Manager

"Once you sign on to be a mother, 24/7 is the only shift they offer."

Kelly Meyers
VP, Strategy + Insights

"Attending baby showers reminds me that I need to take my birth control pill."

Krupa Hemraj
Brand Manager, Fridababy

"Raising kids is a walk in the park... Jurassic park."

Leigh Valdimer
Director, IT

"I am childless because I don't want to adjust my happy hour schedule."

Lucas Levine
VP, Sales

"Never make eye contact with a child on the verge of sleep. They will sense your excitement and abort the mission."

Madeleine Bell
Director, Business Strategy + Performance

"I saw the side of the diaper box said "for 16-28 pounds"... I thought, 'wow, that's one impressive bowel movement.' "

Mariana Arteaga
Office Manager

“Toddlers: take 35 mins to put on shoes, but can open 3 apps, delete iTunes and call your boss in less than 17 seconds.”

Mary Polidan
Manager, Sales Planning

"If you think I want my newsfeed full of pictures of your new baby, then you are absolutely correct."

Michael Mokka
Senior Project Manager

" I wish my tolerance for children would increase as much as my tolerance for wine."

Mihir Saxena
Director, Sales Performance + Global Planning

"Putting a 2-year-old to bed is like putting your drunk friend to bed. There's singing to themselves, requesting water, incoherent babble, crying, some weird yoga poses, hiccups... and then they pass out."

Natalia Aristizabal
Brand Strategist

"Being childfree sucks. The only thing I ever get to do is whatever the hell I want."

Natasha Pototsky
Category Performance Manager

"Everyone is having babies and I'm over here like, look at these 500 pictures of my dog!"

Neelam Shah
Senior Strategist

"The only baby I have to take care of right now is my food baby, and I’m not mad about it."

Nicole Spencer
Senior Graphic Designer

"I believe every baby I see is the cutest baby in the world. And I mean that."

Pamela Murphy
Senior Director of Supply Chain

"I'm not a regular mom, I'm a cat mom."

Richette Robillard
Executive Assistant

"Here's to another day of outward smiles and inward screams."

Rob Monroig
Marketing Performance Analyst

"The best part about kids is giving them back to their parents when they start crying."

Rosmery Hernandez
Senior Lead Account Specialist

"Nobody's hungrier than a child that's just been told that it's time for bed."

Ryan Abselet
Business Intelligence Manager

"I thought caring for pets would prepare me well to care for babies... I thought wrong."

Sam Sauceda
Senior Industrial Designer

"So I stepped away for two seconds . . .the beginning of every parenting horror story."

Shana Tycer
Executive and Personal Assistant to the CEO

"Congratulations on your adorable new reason to be awake at 3 am."

Sophie Fornaro
Junior Industrial Designer

"People tell me having kids is basically like having puppies - too bad I'm a cat person."

Stephanie Petropoulos
Brand Manager

"I imagine parenting is like straining to carry every single grocery bag and someone tosses you a priceless vase. Also, the kitchen is on fire."

Steve Gerken
Category Performance Manager

"Having children is like living in a frat house: nobody sleeps, everything is broken, and someone is probably throwing up."

Theresa Champaigne
National Sales Manager

"Every night, without fail, my kids voice their disdain over what I made for dinner. Those same kids have no problem drinking their own bath water."

Woodly Colimon
Innovation Activation Director

"Babies make the cutest drill sergeants in 24/7/365 parenting boot camp. Hazing sleep deprived parents is their specialty!”

Yao Guo
Director Sales Planning

"When I was a kid, I've always enjoyed kicking my dad in the crotch. Glad Frida wasn't around back then. #FridaBalls"

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Where the magic happens

Located in the heart of Wynwood Miami, FL, the FridaFam works tirelessly to help you navigate the challenges of your toughest job yet: raising a tiny human.

Live the Frida Brand

Frida HQ Kitchen

Helping parents tackle sticky situations takes a lot of energy! Luckily, our kitchen is stocked with healthy snacks and plenty of coffee so our team can stay energized all day long.

Frida HQ Mommy + Me Meeting
Mommy & Me-eting Rooms

Nobody puts baby in a corner! We celebrate "Bring Your Babe To Work Day" every day with kid-friendly meeting spaces.

Frida HQ Bikes
Frida on-the-go

Whether running an errand or grabbing lunch in Wynwood, our team can swap their walk for wheels to get where they need to go, fast.