Meet the FridaFam

Just like raising a baby, there's a whole village helping Frida grow.
Meet the hardworking team behind each cult-favorite fussbuster and every innovative parenting solution.

Chelsea Hirschhorn
Chief Executive Officer

"I'm just a girl, stuck under a sleeping baby, with a full bladder and dying phone."

Aaron Camello
Package Design Production Manager

"The best part about dining with kids... is ordering off their menu."

Alejandra Barraza
Senior Manager of Quality

"Still preparing for the scariest hood I’ve ever seen. Parenthood."

Alex Pantin-Gutierrez
Senior Manager of E-Commerce

"Having kids means you have to ask your parents for permission to go out again."

Alexis Stuver
Senior Manager of Performance Analytics

"It's just a dog. First of all, that's my child."

Amanda Flores
Director of Consumer Insights

"Becoming a parent means you no longer go on vacations... you take trips instead."

Amanda Wolfington
Senior Manager of People Experience

"A baby-sitter is a teenager acting like an adult while the adults are out acting like teenagers."

Amrita Uttamchandani
Senior Director of Marketing

"Seeing the world through my toddler's eyes has awakened a newfound appreciation for the little things in life that we often take for granted."

Andrea Guantlett
Senior Director of Supply Chain

"Parenthood comes with the power of counting to five"

Andrea Padron
Marketing Execution Manager

"How am I supposed to have a kid, when I still act like one?!"

Andrea Veiga
Reliability Manager

"I'm sorry that my dog is awesome and behaves better than your children "

Andy Viteo
Senior Manager, Order Processing

"I question my parenting. I also question my child's childing."

Anna Tonarely
Brand Manager, Frida Mom

"I hang out with my niece and nephew because I love them (& because they have the best snacks)."

Anthony Adkins
Director of Sales Planning

"Being a dad is when you realize you can actually like people who throw up in your car."

Antonio Andretta
Order Processing Specialist

"You can tell how many kids a parent has by counting the bags under their eyes."

Ardrena Jackson
Director of Quality & Regulatory Compliance

"I finally had the talk with my teen-aged kids. I told them that animals in the wild eat their young so they better get their s%*t together."

Bailey Denton
Senior Design Engineer

"Still don't understand how people my age have children. I am children."

Ben Tennant
VP Controller

"The quickest way for a parent to get a child's attention is to sit down and look comfortable."

Betsy Henry
Senior Lead Claims Analyst

"I see all these moms who can do everything and then I think....I should have them do some stuff for me."

Bianca Melian
Inbound International Logistics Planner

"Ever had a job where you had no experience, no training provided, you weren't allowed to quit AND a human's life was at stake? That's parenting."

Bianca Rocco
Director of Events & Partnerships

"Anticipating the day when I realize having 5 younger brothers wasn't even enough to prepare me for parenthood..."

Bobby Shaw
VP of Finance

"All parents want is for our kids to go to bed so we can eat the hidden snacks"

Brian Byrd
Director of Packaging

“The hardest thing about being a parent are the kids.”

Brian Gonzalez
Regulatory & Quality Specialist

"We don't stop playing because we grow old; we grow old because we stop playing."

Callie Casco
Senior Director, Product Strategy & Innovation

"My interview case study got me pregnant - Welcome to Frida, Baby!"

Carissa King
Senior Director of Fulfillment

“Motherhood is an extreme sport. That’s why we wear workout clothes everyday.”

Carmen Graham
VP of Marketing

"Naps are not for the kids... naps are for the parents."

Caroline Mahoney
Manager of Sales Planning

"Currently subscribing to the millennial mindset: plants are the new pets, pets are the new kids, and kids are the new exotic animals- you're crazy if you have one."

Catalina Bernardini
People Operations Manager

“90% of parenting is just thinking about when you can lie down again.”

Chris Acosta
Financial Planning & Analysis Senior Manager

"They say it takes a village to raise a child, but no one ever tells you where it is or how to get there."

Chris Cacciola
Product Development Project Manager

"Do or do not, there is no try"

Chris Jazwinski
EDI Manager

"I thought I had a great immune system, but it turns out I was just really good at staying away from the type of people who sneeze directly into your eyeballs while telling you a story."

Cindy Fine
Strategic Sourcing Manager

"Parenting is a journey!!!"

Dallas Hellmers
Customer Experience Specialist

"Having one child makes you a parent; having twins you are a referee"

Dan Connors
SVP of Marketing

"It's all shits and giggles until somebody giggles and shits."

Dana McPherson
Industrial Designer

"Putting a baby to sleep is the parenting equivalent of mission impossible.. You better not breathe and tippy-toe out of that dark room without bumping into any obstacle toy course."

Daniela Davila
Global Regulatory Manager

"This home is filled with love and dog hair"

Daniela Vidal
Consumer Insights Manager

"You'll never realize just how dangerous your house is until there's a toddler present"

Daron Orzech
Logistics Manager

"Nobody is hungrier than a kid who's just been told it's bedtime."

Desiree Bejerano-Andreu
Director of Marketing Execution

"Silence is golden…unless you have kids, then silence is just suspicious."

Diana Cardenas
Senior Technical Project Manager

"If you think my nephew is cute, you should see my dog."

Donna McPherson
Chief Operating Officer

"Grand-parenting... the ultimate extreme sport."

Ed Abante
VP of R&D Engineering

"Meeting my daughter was love at first sight... then she pooped on me."

Eddie Echeverri
Director of NPD Sourcing

"Sometimes my toddler takes my phon -kjshdkjaGnB6CQ628d2er3ce4v"

Eddie Garcell
SVP of Revenue Management & Strategy

"So, it turns out being a parent is mostly just googling how to do stuff."

Elena Sanchez
Graphic Designer

"It's fun being knee-deep in the world of parenthood without actually being a parent. It's like being a tour guide for a destination I haven't visited – I know all the best spots, I just haven't unpacked my bags in the neighborhood yet!"

Elizabeth Lestegas
Senior Accounting Specialist

"I would walk across legos for you."

Emelie Isaksson
Manager of International Distribution

”Being a mother means generously sharing your body for nine months with someone who five years later cannot imagine sharing a single one of their jelly babies with you.”

Emily Keen
SVP of Operations

"No one warned me how much of parenting would be telling my kids to put on pants."

Eric Hirschhorn
President

"Parenting is mostly just informing kids how many more minutes they have of something"

Eric Pagoada
Kitting Production Manager

"The crazy uncle everyone warns you about."

Erik Fisher
EDI Analyst

"Being an older sibling means putting "From all of us" on all the gifts you buy."

Esteban Molina
Director of Reliability

"You'll miss 100% of the dogs you don't pet... una es ninguna."

Evan Ellman
Director of Marketing, Frida Baby

“Currently helping my son look for his chocolate that I ate last night.”

Faith Moore
Director of Accounting

"Having your baby look exactly like your husband is like doing most of the work on a group project and he still gets the higher grade."

Gaby Garcia
Junior Graphic Designer

"I'm learning more about the female reproductive system at Frida than I did at my all-girls high school"

Gaby Guzman
Senior Talent Acquisition Manager

"I simply cannot have kids. My dogs are allergic."

Gaby Santos
Project Manager

"Of course I'm the favorite aunt... I'm hilarious."

Grace Gil
Brand Manager

"Babysit my little angel, she said. It will be fun, she said."

Gwen Ford
Senior Manager of Product Strategy

’So I stepped away for like two seconds…’ the beginning of a parenting horror story.”

Halie Savage
VP of Digital

"No one ever told me after potty training my daughter, I would be the one who needed M&Ms"

Hillary Jurgensen
Director of Customer Service

When I say: “I’m going to the toilet,” my kids hear…. “family meeting, assemble in the bathroom now!”

Janet Rodriguez
Senior Accounting Specialist

"I don't want to sleep like a baby, I want to sleep like my husband!"

Janet Vargas
Production Artist

"Betrayal is ordering from a pretend restaurant while your niece is “baking brownies” during potty training and still not being chosen as the favorite tía."

Janette Villalobos
Director of Formulated Product Development

"I live for that magic hour between 9-10pm, after the kids go to sleep and before I pass out from exhaustion."

Jasmine Marin
Senior Supply Planner

"If I can spend hours at Target now, I'm concerned how that will escalate when I become a mom."

Jasmine Norris
Senior Art Director

“My kid poops in public....I'm a dog mom"

Javier Gonzalez
Senior Analyst of Global Finance

"I may not be a parent, but I've mastered the art of pretending to know what I'm doing when a child hands me a toy phone"

Jenn Greenberg
General Counsel

"Parents who vacuum around the toys are my people."

Jenna Hunter
Senior Packaging Engineer

"I wake up to whining everyday... I don't have any children, just a puppy and a husband."

Jennifer Williamson
Senior Manager, Demand Planning

"Kids are walking, talking billboards of all of your best and worst qualities!"

Jessica McKeever
E-Commerce Manager

"I may not have diapers or sleepless nights, but I've got a collection of dog hair on every piece of clothing I own."

Jesus Jimenez
Account Specialist

"Toddlers are just tiny drunk people!"

Jocabed De Los Santos
HR Senior Manager

“A two-year old is kind of like having a blender, but you don't have a top for it.”

Joe Fletcher
Senior Director of Sourcing

"Being a parent is like folding a fitted sheet; no one really knows how."

Joe Lussier
SVP of RD&E

"Every kid is a genius at something. Our job is to find it and encourage it!"

John Fritz
Associate Principal Design Engineer

"Despite not having kids, there's still a non-zero chance I may step on a Lego in the middle of the night."

Jose Tabares
Order Processing Manager

"Parenthood seems like a rollercoaster! Just enjoy the ride."

Joseph Munn
IT Manager

*Someone hands me a baby.*
"Oh... no thank you."
*Places baby on the ground.*

Jovani Sanchez
Project Manager

"Forever parenting my inner child."

Juan Martinez
Strategic Sourcing Manager

"Families with babies and families without babies are sorry for each other."

Kate Alexander
Chief Financial Officer

"The majority of my diet is made up of food that my kids didn't finish."

Katie Baldwin
VP of Fulfillment

"My daughter seems to think that my plate magically makes food better ... even if she has the same items on her plate. 'SHARE!'"

Katie Rosen
Director of Talent Acquisition

"Once you sign on to be a mother, 24/7 is the only shift they offer."

Katina Arroyo
Customer Experience Manager

"I work hard so my dogs can have a better life"

Kelly Meyers
VP of Strategy & Insights

"Attending baby showers reminds me that I need to take my birth control pill."

Krupa Hemraj
Senior Brand Manager, Frida Mom

"Raising kids is a walk in the park... Jurassic park."

Kyler Waymire
Associate Packaging Engineer

"Best part about being an uncle is having all the fun with the little one with none of the work!"

Laura Bueno de Greco
VP of Brand Management

"Parenthood is mostly just walking into different rooms in your house intent on doing something, but getting distracted by something else you have to do, over and over until kids are off to college"

Lucas Levine
VP of Sales

"Never make eye contact with a child on the verge of sleep. They will sense your excitement and abort the mission."

Maggie Langer
Executive & Personal Assistant to the CEO

"You're never too old for a playdate."

Mariana Arteaga
Office Manager

“Toddlers: take 35 mins to put on shoes, but can open 3 apps, delete iTunes and call your boss in less than 17 seconds.”

Mark Tracy
Supply Planner

"Funcle: Like a dad, only cooler."

Mary Polidan
Senior Manager of Sales Planning

"If you think I want my newsfeed full of pictures of your new baby, then you are absolutely correct."

Matt Orser
VP of Creative

"The older I get, the smarter my dad seems to get."

Meagan Abril
Sales Manager

"I don't have children yet, but my husband sure acts like one."

Megan Rumley
Associate Principal Scientist

"I once killed a houseplant by giving it tap water, so I'm still trying to figure out how all of you are keeping actual human babies alive!"

Meg Sheehan
Senior Manager of Performance Marketing

"Today's good mood is sponsored by my dog."

Melissa French
Director of Brand Management

"I'm not a regular mom, I'm a dog mom."

Melissa Mas Mas
Senior Supply Planner

"I love being an aunt. I get to play with my nephews and return them when they cry. 🤭"

Mike Lehrhoff
Senior Director of Global Finance

"Having kids is super rewarding . . . unless you're trying to just hang out or be anywhere at a specific time."

Mike Lessel
Project Manager

"I'm the World's Greatest Paw-rent."

Milton Rogers
Director of Workplace Experience

"Dad is my greatest title."

Mihir Saxena
International General Manager

"Putting a 2-year-old to bed is like putting your drunk friend to bed. There's singing to themselves, requesting water, incoherent babble, crying, some weird yoga poses, hiccups... and then they pass out."

Mogi Hoberg
Senior Innovation Activation Manager

"I'm going through a baby phase... in a puppies and kittens sort of way."

Monica Tournoux
Director of Industrial Design

"Don’t make me turn this car around!"

Naomi Arruda
Executive Personal Assistant

"Aunt; like a mom, only cooler."

Nathan Swigert
Director of Fulfillment

"It's their world, we're just living in it."

Nicole Spencer
Junior Art Director

"I believe every baby I see is the cutest baby in the world. And I mean that."

Pranav Prashar
VP of Information Technology

"Difficult to imagine life without kids…. they’re true source of inspiration!"

Ricky Mantilla
3D Motion & Graphic Artist

"Started making myself breakfast, and ended up making everybody except myself breakfast."

Ricky Rodriguez
Accounting Manager

"Need to wake up your baby? Quietly go into your room and rest your head on your pillow."

Rob Karpf
General Counsel

"The sweet spot of parenting is found somewhere between giving your kids high-fives and giving them the finger behind their backs."

Rob Monroig
Senior Manager of Master Data

"The best part about kids is giving them back to their parents when they start crying."

Rodney Ramirez
IT Support Associate

"Siblings are best friends... that you can never get rid of."

Rohan Patel
VP of Marketing, Frida Baby

"If I still need parenting can I also be a parent...?"

Ryan Abselet
Business Intelligence Senior Manager

"I thought caring for pets would prepare me well to care for babies... I thought wrong."

Ryan Mahon
Inventory Manager

"My wife and I are perpetually the cool aunt and uncle to our nieces and nephews...and at home we just have to keep our shih tzu alive!"

Sam Sauceda
Principal Industrial Designer

"One thing I didn't realize when becoming a parent is how much delicious food you would make and never get to eat."

Samantha Yehle
Senior Brand Manager, Frida Baby

"Raising kids is part joy and part guerrilla warfare."

Sarah Nickell
Marketing Execution Manager

"Don't be so hard on yourself. The mom in E.T. had an alien living in her house for days and didn't notice."

Shelby Salley
Production Coordinator

"I'm not like a regular aunt, I'm a cool aunt"

Sophie Fornaro
Industrial Designer

"People tell me having kids is basically like having puppies - too bad I'm a cat person."

Steve Gerken
Senior Category Performance Manager

"Having children is like living in a frat house: nobody sleeps, everything is broken, and someone is probably throwing up."

Theresa Champaigne
National Sales Director

"Every night, without fail, my kids voice their disdain over what I made for dinner. Those same kids have no problem drinking their own bath water."

Victoria Bona
Art Director, Packaging

"You are telling me one day my kid will suggest getting ice cream for dinner and I have to say no and act like that's not a great idea?"

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