Meet the FridaFam

Just like raising a baby, there's a whole village helping Frida grow.
Meet the hardworking team behind each cult-favorite fussbuster and every innovative parenting solution.

Chelsea Hirschhorn
Chief Executive Officer

"I'm just a girl, stuck under a sleeping baby, with a full bladder and dying phone."

Aaron Camello
Package Design Production Manager

"The best part about dining with kids... is ordering off their menu."

Alejandra Barraza
Quality Assurance Manager

"Still preparing for the scariest hood I’ve ever seen. Parenthood."

Alex Pantin
Manager of E-Commerce

"You're never childless... when you have a husband."

Alexis Stuver
Performance Analytics Manager

"It's just a dog. First of all, that's my child."

Alicia Tejada
Innovation Activation Manager

"My nieces and nephews are beautiful, brilliant and kind, and obviously take after their favorite aunt: me."

Amanda Flores
Director of Consumer Insights

"Becoming a parent means you no longer go on vacations... you take trips instead."

Amanda Marrero
Director of People Experience

"When the baby becomes wild and unruly, I use a nice, safe playpen. When she's finished, I climb out."

Amanda Wolfington
Culture Manager

"A baby-sitter is a teenager acting like an adult while the adults are out acting like teenagers."

Andrea Veiga
Reliability Manager

"I'm sorry that my dog is awesome and behaves better than your children "

Andreina Denaro De Leon
Marketing Execution Manager

"I can’t go to the bathroom without an escort… #DogMom"

Ardrena Jackson
Director of Quality & Regulatory Compliance

"I finally had the talk with my teen-aged kids. I told them that animals in the wild eat their young so they better get their shit together."

Ayo Adeniran
Senior Design Engineer

"Being a parent has taught me how to get more things done with less sleep"

Bailey Denton
Design Engineer

"Still don't understand how people my age have children. I am children."

Ben Tennant
VP Controller

"The quickest way for a parent to get a child's attention is to sit down and look comfortable."

Betsy Henry
Senior Lead Claims Analyst

"I see all these moms who can do everything and then I think....I should have them do some stuff for me."

Bianca Rocco
Director of Events & Partnerships

"Anticipating the day when I realize having 5 younger brothers wasn't even enough to prepare me for parenthood..."

Bineta Seck
Chief People Officer

“More children = more love. I would have ten children if I could."

Bobby Shaw
VP of Finance

"All parents want is for our kids to go to bed so we can eat the hidden snacks"

Breanna Schade
Marketing Execution Manager

"What is a home without children? Quiet."

Brian Byrd
Director of Packaging

“The hardest thing about being a parent are the kids.”

Brian Gonzalez
Regulatory & Quality Specialist

"We don't stop playing because we grow old; we grow old because we stop playing."

Brie Ferdinand
Director of International Sales & Marketing

"How do you get an astronaut’s baby to sleep?
You rocket. 🚀🧑‍🚀"

Callie Casco
Senior Director, Product Strategy & Innovation

"My interview case study got me pregnant - Welcome to Frida, Baby!"

Carissa King
Senior Director of Fulfillment

“Motherhood is an extreme sport. That’s why we wear workout clothes everyday.”

Carlos Buitrago
Product Development Project Manager

"I don't have any children at the moment, but working at Frida might change that very quickly!"

Carolina Burgess
Community Manager, Frida Mom

"For now, I love being the favorite aunt. I get to play with other people's kids and then give them back!"

Carolina Murado
Senior Graphic Designer

"Not trying to throw my husband under the bus here, but he wants a bus-full of kids… We’re still deciding on the route, and last stop."

Caroline Mahoney
Manager of Sales Planning

"Currently subscribing to the millennial mindset: plants are the new pets, pets are the new kids, and kids are the new exotic animals- you're crazy if you have one."

Catalina Bernardini
People Experience Coordinator

"When I get a headache, I take two aspirin and keep away from children, just like the bottle says."

Chris Acosta
Financial Planning & Analysis Senior Manager

"They say it takes a village to raise a child, but no one ever tells you where it is or how to get there."

Dan Connors
SVP of Marketing

"It's all shits and giggles until somebody giggles and shits."

Dana McPherson
Junior Industrial Designer

"Putting a baby to sleep is the parenting equivalent of mission impossible.. You better not breathe and tippy-toe out of that dark room without bumping into any obstacle toy course."

Daron Orzech
Logistics Manager

"Nobody is hungrier than a kid who's just been told it's bedtime."

Diana Cardenas
Senior Technical Project Manager

"If you think my nephew is cute, you should see my dog."

Ed Abante
VP of R&D Engineering

"Meeting my daughter was love at first sight... then she pooped on me."

Eddie Garcell
SVP of Revenue Management & Strategy

"So, it turns out being a parent is mostly just googling how to do stuff."

Elizabeth Lestegas
Senior Accounting Specialist

"I would walk across legos for you."

Emelie Isaksson
Manager of International Distribution

”Being a mother means generously sharing your body for nine months with someone who five years later cannot imagine sharing a single one of their jelly babies with you.”

Emily Keen
VP of Sourcing & Compliance

"No one warned me how much of parenting would be telling my kids to put on pants."

Emily Steinbach
Team Lead, Account Management

"Am I too old to have my mom use the Snotsucker on me?”

Eric Hirschhorn
President

"Parenting is mostly just informing kids how many more minutes they have of something"

Erika Natoli
Account Specialist

" When a kid says 'Daddy, I want Mommy'...That's the kid version of 'I'd like to speak to your supervisor' "

Evan Ellman
Director of Marketing, Frida Baby

“Currently helping my son look for his chocolate that I ate last night.”

Faith Moore
Director of Accounting

"Having your baby look exactly like your husband is like doing most of the work on a group project and he still gets the higher grade."

Gaby Guzman
Senior Talent Acquisition Manager

"I simply cannot have kids. My dogs are allergic."

Giselle Valenzano
Customer Service Specialist

"A sleeping baby is the new Happy Hour."

Grace Gil
Associate Brand Manager, Frida Mom

"Babysit my little angel, she said. It will be fun, she said."

Grace Mendoza
International Sales Planner

"Tell me you don't have kids without telling me you don't have kids - I sleep in on weekends."

Hillary Jurgensen
Director of Customer Service

When I say: “I’m going to the toilet,” my kids hear…. “family meeting, assemble in the bathroom now!”

James Hernandez
Account Specialist

"A toddler can do more in one unsupervised minute than most people can do all day."

Janet Rodriguez
Senior Accounting Specialist

"I don't want to sleep like a baby, I want to sleep like my husband!"

Janette Villalobos
Director of Formulated Product Development

"I live for that magic hour between 9-10pm, after the kids go to sleep and before I pass out from exhaustion."

Jasmin Thawani
Senior Innovation Analyst

"A group of kids is called a migraine."

Jasmine Marin
Supply Planner

"If I can spend hours at Target now, I'm concerned how that will escalate when I become a mom."

Jasmine Norris
Senior Art Director

“My kid poops in public....I'm a dog mom"

Jenn Greenberg
General Counsel

"Parents who vacuum around the toys are my people."

Jenna Hunter
Senior Packaging Engineer

"I wake up to whining everyday... I don't have any children, just a puppy and a husband."

Jesus Jimenez
Account Specialist

"Toddlers are just tiny drunk people!"

Jocabed De Los Santos
HR Manager

“A two-year old is kind of like having a blender, but you don't have a top for it.”

John Curtin
Chief Product Officer

"I would like to talk to the person who decided it was a good idea to sell lollipops at The Home Depot. You destroyed my last tantrum-free sanctuary on the planet, damn it!"

Joseph Munn
IT Support Specialist

*Someone hands me a baby.*
"Oh... no thank you."
*Places baby on the ground.*

Juan Martinez
Strategic Sourcing Manager

"Families with babies and families without babies are sorry for each other."

Katie Rosen
Director of Talent Acquisition

"Once you sign on to be a mother, 24/7 is the only shift they offer."

Kelly Meyers
VP of Strategy & Insights

"Attending baby showers reminds me that I need to take my birth control pill."

Krupa Hemraj
Senior Brand Manager, Frida Mom

"Raising kids is a walk in the park... Jurassic park."

Lucas Levine
VP of Sales

"Never make eye contact with a child on the verge of sleep. They will sense your excitement and abort the mission."

Madeleine Bell
Senior Director of Performance & Strategy

"I saw the side of the diaper box said "for 16-28 pounds"... I thought, 'wow, that's one impressive bowel movement.' "

Mariana Arteaga
Office Manager

“Toddlers: take 35 mins to put on shoes, but can open 3 apps, delete iTunes and call your boss in less than 17 seconds.”

Mary Polidan
Senior Manager of Sales Planning

"If you think I want my newsfeed full of pictures of your new baby, then you are absolutely correct."

Meagan Abril
Sales Manager

"I don't have children yet, but my fiancé sure acts like one."

Megan Lemmons
Supplier Relationship Manager

"Potty training my kids was a breeze. I just put them in the litter box one time!"

Melissa Mas Mas
Senior Supply Planner

"I love being an aunt. I get to play with my nephews and return them when they cry. 🤭"

Michael Mokka
Technical PM Group Manager

" I wish my tolerance for children would increase as much as my tolerance for wine."

Mike Lehrhoff
Director of Global Finance

"Having kids is super rewarding . . . unless you're trying to just hang out or be anywhere at a specific time."

Milton Rogers
Director of Workplace Experience

"Dad is my greatest title."

Mihir Saxena
International General Manager

"Putting a 2-year-old to bed is like putting your drunk friend to bed. There's singing to themselves, requesting water, incoherent babble, crying, some weird yoga poses, hiccups... and then they pass out."

Mogi Hoberg
Senior Innovation Activation Manager

"I'm going through a baby phase... in a puppies and kittens sort of way."

Naomi Arruda
Executive Personal Assistant

"Aunt; like a mom, only cooler."

Natasha Pototsky
Category Performance Manager

"Everyone is having babies and I'm over here like, look at these 500 pictures of my dog!"

Nicole Spencer
Senior Graphic Designer

"I believe every baby I see is the cutest baby in the world. And I mean that."

Pamela Murphy
Senior Director of Sourcing

"I'm not a regular mom, I'm a cat mom."

Ricky Mantilla
3D Motion & Graphic Artist

"Started making myself breakfast, and ended up making everybody except myself breakfast."

Rob Monroig
Master Data Manager

"The best part about kids is giving them back to their parents when they start crying."

Rosmery Hernandez
Account Management Manager

"Nobody's hungrier than a child that's just been told that it's time for bed."

Ryan Abselet
Business Intelligence Manager

"I thought caring for pets would prepare me well to care for babies... I thought wrong."

Sam Sauceda
Principal Industrial Designer

"One thing I didn't realize when becoming a parent is how much delicious food you would make and never get to eat."

Samantha Yehle
Senior Brand Manager, Frida Baby

"Raising kids is part joy and part guerrilla warfare."

Shana Tycer
Executive & Personal Assistant to the CEO

"Congratulations on your adorable new reason to be awake at 3 am."

Sophie Fornaro
Junior Industrial Designer

"People tell me having kids is basically like having puppies - too bad I'm a cat person."

Stephanie Petropoulos
Brand Manager, Frida Baby

"I imagine parenting is like straining to carry every single grocery bag and someone tosses you a priceless vase. Also, the kitchen is on fire."

Steve Gerken
Category Performance Manager

"Having children is like living in a frat house: nobody sleeps, everything is broken, and someone is probably throwing up."

Theresa Champaigne
National Sales Manager

"Every night, without fail, my kids voice their disdain over what I made for dinner. Those same kids have no problem drinking their own bath water."

Vince DiPietro
SVP of Operations

"For someone that should be good at negotiating, I seem to loose everyone with the kids"

Woodly Colimon
Innovation Activation Director

"Babies make the cutest drill sergeants in 24/7/365 parenting boot camp. Hazing sleep deprived parents is their specialty!”

Yao Guo
Director of Sales Planning

"When I was a kid, I've always enjoyed kicking my dad in the crotch. Glad Frida wasn't around back then. #FridaBalls"

Yesenia Vega
Account Specialist

“You don't have to be great to start, but you have to start to be great.” – Zig Ziglar

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Where the magic happens

Located in the heart of Wynwood Miami, FL, the FridaFam works tirelessly to help you navigate the challenges of your toughest job yet: raising a tiny human.

Live the Frida Brand

Frida HQ Kitchen
Bites-to-eat

Helping parents tackle sticky situations takes a lot of energy! Luckily, our kitchen is stocked with healthy snacks and plenty of coffee so our team can stay energized all day long.

Frida HQ Mommy + Me Meeting
Mommy & Me-eting Rooms

Nobody puts baby in a corner! We celebrate "Bring Your Babe To Work Day" every day with kid-friendly meeting spaces.

Frida HQ Bikes
Frida on-the-go

Whether running an errand or grabbing lunch in Wynwood, our team can swap their walk for wheels to get where they need to go, fast.