Meet the FridaFam

Just like raising a baby, there's a whole village helping Frida grow.
Meet the hardworking team behind each cult-favorite fussbuster and every innovative parenting solution.

Chelsea Hirschhorn

"I'm just a girl, stuck under a sleeping baby, with a full bladder and dying phone."

Alex Pantin
Manager. E-Commerce

"You're never childless... when you have a husband."

Alyssa Vargas
Chief Financial Officer 

"Every mother is a Wonder Woman."

Amanda Marrero
Director of People Experience

"When the baby becomes wild and unruly, I use a nice, safe playpen. When she's finished, I climb out."

Amanda Wolfington
Manager of Culture

"A baby-sitter is a teenager acting like an adult while the adults are out acting like teenagers."

Andrea Veiga
Reliability Manager 

"I'm sorry that my dog is awesome and behaves better than your children "

Betsy Henry
Sr. Lead Claims Analyst

"I see all these moms who can do everything and then I think....I should have them do some stuff for me."

Bobby Shaw
VP of Finance 

"All parents want is for our kids to go to bed so we can eat the hidden snacks"

Brian Byrd
Manager of Structural Packaging

“The hardest thing about being a parent are the kids.”

Carissa King
Director of Fulfillment

“Motherhood is an extreme sport. That’s why we wear workout clothes everyday.”

Catalina Bernardini
Marketing Coordinator

"When I get a headache, I take two aspirin and keep away from children, just like the bottle says."

Chris Acosta
Manager, Financial Planning, & Analysis

"They say it takes a village to raise a child, but no one ever tells you where it is or how to get there."

Dan Connors
VP, Marketing

"It's all shits and giggles until somebody giggles and shits."

Daron Orzech
Logistics Manager

"Nobody is hungrier than a kid who's just been told it's bedtime."

Diana Cardenas
Technical Project Manager

"If you think my nephew is cute, you should see my dog."

Ed Abante
Director, Design Engineer

"Meeting my daughter was love at first sight... then she pooped on me."

Eddie Garcell
VP, Business Intelligence

"So, it turns out being a parent is mostly just googling how to do stuff."

Elizabeth Lestegas
Senior Inventory Control Specialist 

"I would walk across legos for you."

Emelie Isaksson
Manager, International Distribution

”Being a mother means generously sharing your body for nine months with someone who five years later cannot imagine sharing a single one of their jelly babies with you.”

Emily Keen
VP of Sourcing & Compliance 

"No one warned me how much of parenting would be telling my kids to put on pants."

Eric Hirschhorn

"My goal for 2020 is to accomplish the goals of 2019 which I should have done in 2018 because I made a promise in 2017 and planned in 2016."

Erika Natoli
Account Specialist

" When a kid says 'Daddy, I want Mommy'...That's the kid version of 'I'd like to speak to your supervisor' "

Faith Moore
Accounting Manager

"I work hard so my dog can have a better life"

Francisco Urteaga
Director, International Sales

"Being a parent is like folding a fitted one really knows how. "

Gabriela Mejia
Account Specialist

"You know you're a mom when you wish there was a drive-thru for everything."

Grace Gill
Marketing Coordinator 

"Babysit my little angel, she said. It will be fun, she said."

Hector Gonzalez
Multimedia Designer

"If parenthood came with a GPS, it would mostly say: recalculating."

Hillary Jurgensen
Director of Customer Service

When I say: “I’m going to the toilet,” my kids hear…. “family meeting, assemble in the bathroom now!”

James Hernandez
Transportation Specialist

"A toddler can do more in one unsupervised minute than most people can do all day."

Janet Rodriguez
Accounting Specialist

"I don't want to sleep like a baby, I want to sleep like my husband!"

Jasmine Norris
Art Director

“My kid poops in public....I'm a dog mom"

Jenn Greenberg
General Counsel

"Parents who vacuum around the toys are my people."

Jocabed De Los Santos
HR Manager

“A two-year old is kind of like having a blender, but you don't have a top for it.”

John Curtin
Chief Product Officer

"I would like to talk to the person who decided it was a good idea to sell lollipops at The Home Depot. You destroyed my last tantrum-free sanctuary on the planet, damn it!"

Joseph Munn
IT Support Specialist

*Someone hands me a baby.*
"Oh... no thank you."
*Places baby on the ground.*

Katie Rosen
Talent Acquisition Manager

"Once you sign on to be a mother, 24/7 is the only shift they offer."

Kelly Meyers
VP, Strategy + Insights

"Attending baby showers reminds me that I need to take my birth control pill."

Krupa Hemraj
Brand Manager, Fridababy

"Raising kids is a walk in the park... Jurassic park."

Leigh Valdimer
Director, IT

"I am childless because I don't want to adjust my happy hour schedule."

Lucas Levine
VP, Sales

"Never make eye contact with a child on the verge of sleep. They will sense your excitement and abort the mission."

Madeleine Bell
Director, Business Strategy + Performance

"I saw the side of the diaper box said "for 16-28 pounds"... I thought, 'wow, that's one impressive bowel movement.' "

Maizee Demske
Inventory and Demand Planning Analyst

"For every photo that you post on Facebook of your kid, I will post one of me having a life."

Marlene Ventura
Office Manager & Executive Assistant

"I may not have a child that calls me mother, but that doesn’t mean I’m not mothering... tales of an office manager"

Mary Polidan
Manager, Sales Planning

"If you think I want my newsfeed full of pictures of your new baby, then you are absolutely correct."

Michael Mokka
Senior Project Manager

" I wish my tolerance for children would increase as much as my tolerance for wine."

Mihir Saxena
Director, Sales Performance + Global Planning

"Putting a 2-year-old to bed is like putting your drunk friend to bed. There's singing to themselves, requesting water, incoherent babble, crying, some weird yoga poses, hiccups... and then they pass out."

Natalia Aristizabal
Brand Strategist

"Being childfree sucks. The only thing I ever get to do is whatever the hell I want."

Nathaniel Hidalgo
Director, Account Services

"I work out. Just kidding, I chase toddlers."

Neelam Shah
Senior Strategist

"The only baby I have to take care of right now is my food baby, and I’m not mad about it."

Orestes Garcia
Manager, Graphic Design

"Is this what the rest of my life is going to be like?!"

Pamela Murphy
Senior Director of Supply Chain

"I'm not a regular mom, I'm a cat mom"

Rob Monroig
Marketing Performance Analyst

"The best part about kids is giving them back to their parents when they start crying"

Rosmery Hernandez
Senior Lead Account Specialist

"Nobody's hungrier than a child that's just been told that it's time for bed."

Sam Sauceda
Senior Industrial Designer

"So I stepped away for two seconds . . .the beginning of every parenting horror story."

Scott Barbieri
Vice President of Product Development

Kids: What time is it?
Me: Time to make the donuts.
Kids: *blank stares*

Shana Tycer
Executive and Personal Assistant to the CEO

"Congratulations on your adorable new reason to be awake at 3 am."

Steve Gerken
Category Performance Manager

"Having children is like living in a frat house: nobody sleeps, everything is broken, and someone is probably throwing up."

Valerie Saravia
Account Specialist

"If evolution really works, how come mothers only have two hands?"

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Where the magic happens

Located in the heart of Wynwood Miami, FL, the FridaFam works tirelessly to help you navigate the challenges of your toughest job yet: raising a tiny human.

Live the Frida Brand


Helping parents tackle sticky situations takes a lot of energy! Luckily, our kitchen is stocked with healthy snacks and plenty of coffee so our team can stay energized all day long.

Mommy & Me-eting Rooms

Nobody puts baby in a corner! We celebrate "Bring Your Babe To Work Day" every day with kid-friendly meeting spaces.

Frida on-the-go

Whether running an errand or grabbing lunch in Wynwood, our team can swap their walk for wheels to get where they need to go, fast.