Meet the FridaFam
Just like raising a baby, there's a whole village helping Frida grow.
Meet the hardworking team behind each cult-favorite fussbuster and every innovative parenting solution.
Chief Executive Officer
"I'm just a girl, stuck under a sleeping baby, with a full bladder and dying phone."
Package Design Production Manager
"The best part about dining with kids... is ordering off their menu."
Quality Assurance Manager
"Still preparing for the scariest hood I’ve ever seen. Parenthood."
Manager of E-Commerce
"You're never childless... when you have a husband."
Innovation Activation Manager
"My nieces and nephews are beautiful, brilliant and kind, and obviously take after their favorite aunt: me."
Director of Consumer Insights
"Becoming a parent means you no longer go on vacations... you take trips instead."
Director of People Experience
"When the baby becomes wild and unruly, I use a nice, safe playpen. When she's finished, I climb out."
"A baby-sitter is a teenager acting like an adult while the adults are out acting like teenagers."
"I'm sorry that my dog is awesome and behaves better than your children "
Andreina Denaro De Leon
Marketing Execution Manager
"I can’t go to the bathroom without an escort… #DogMom"
Senior Supply Planner
"I'll never understand why pet rent is a thing, but child rent isn't. A child can do more damage in one unsupervised minute than my dog ever could, even if he tried."
Senior Design Engineer
"Being a parent has taught me how to get more things done with less sleep"
"Still don't understand how people my age have children. I am children."
"The quickest way for a parent to get a child's attention is to sit down and look comfortable."
Senior Lead Claims Analyst
"I see all these moms who can do everything and then I think....I should have them do some stuff for me."
Director of Events & Partnerships
"Anticipating the day when I realize having 5 younger brothers wasn't even enough to prepare me for parenthood..."
Chief People Officer
“More children = more love. I would have ten children if I could."
VP of Finance
"All parents want is for our kids to go to bed so we can eat the hidden snacks"
Director of Packaging
“The hardest thing about being a parent are the kids.”
Regulatory & Quality Specialist
"We don't stop playing because we grow old; we grow old because we stop playing."
Director of International Sales & Marketing
"How do you get an astronaut’s baby to sleep?
You rocket. 🚀🧑🚀"
Senior Director, Product Strategy & Innovation
"My interview case study got me pregnant - Welcome to Frida, Baby!"
Senior Director of Fulfillment
“Motherhood is an extreme sport. That’s why we wear workout clothes everyday.”
Product Development Project Manager
"I don't have any children at the moment, but working at Frida might change that very quickly!"
Community Manager, Frida Mom
"For now, I love being the favorite aunt. I get to play with other people's kids and then give them back!"
People Experience Coordinator
"When I get a headache, I take two aspirin and keep away from children, just like the bottle says."
Financial Planning & Analysis Senior Manager
"They say it takes a village to raise a child, but no one ever tells you where it is or how to get there."
SVP of Marketing
"It's all shits and giggles until somebody giggles and shits."
Junior Industrial Designer
"Putting a baby to sleep is the parenting equivalent of mission impossible.. You better not breathe and tippy-toe out of that dark room without bumping into any obstacle toy course."
"Nobody is hungrier than a kid who's just been told it's bedtime."
Senior Technical Project Manager
"If you think my nephew is cute, you should see my dog."
VP of R&D Engineering
"Meeting my daughter was love at first sight... then she pooped on me."
SVP of Revenue Management & Strategy
"So, it turns out being a parent is mostly just googling how to do stuff."
Senior Accounting Specialist
"I would walk across legos for you."
Manager of International Distribution
”Being a mother means generously sharing your body for nine months with someone who five years later cannot imagine sharing a single one of their jelly babies with you.”
VP of Sourcing & Compliance
"No one warned me how much of parenting would be telling my kids to put on pants."
Team Lead, Account Management
"Am I too old to have my mom use the Snotsucker on me?”
"Parenting is mostly just informing kids how many more minutes they have of something"
" When a kid says 'Daddy, I want Mommy'...That's the kid version of 'I'd like to speak to your supervisor' "
Director of Marketing, Frida Baby
“Currently helping my son look for his chocolate that I ate last night.”
Director of Accounting
"Having your baby look exactly like your husband is like doing most of the work on a group project and he still gets the higher grade."
Customer Service Specialist
"A sleeping baby is the new Happy Hour."
Associate Brand Manager, Frida Mom
"Babysit my little angel, she said. It will be fun, she said."
International Sales Planner
"Tell me you don't have kids without telling me you don't have kids - I sleep in on weekends."
Director of Customer Service
When I say: “I’m going to the toilet,” my kids hear…. “family meeting, assemble in the bathroom now!”
"A toddler can do more in one unsupervised minute than most people can do all day."
Senior Accounting Specialist
"I don't want to sleep like a baby, I want to sleep like my husband!"
Director of Formulated Product Development
"I live for that magic hour between 9-10pm, after the kids go to sleep and before I pass out from exhaustion."
"If I can spend hours at Target now, I'm concerned how that will escalate when I become a mom."
Senior Art Director
“My kid poops in public....I'm a dog mom"
"Parents who vacuum around the toys are my people."
Senior Packaging Engineer
"I wake up to whining everyday... I don't have any children, just a puppy and a husband."
"Toddlers are just tiny drunk people!"
Jocabed De Los Santos
“A two-year old is kind of like having a blender, but you don't have a top for it.”
Chief Product Officer
"I would like to talk to the person who decided it was a good idea to sell lollipops at The Home Depot. You destroyed my last tantrum-free sanctuary on the planet, damn it!"
IT Support Specialist
*Someone hands me a baby.*
"Oh... no thank you."
*Places baby on the ground.*
Strategic Sourcing Manager
"Families with babies and families without babies are sorry for each other."
Director of Talent Acquisition
"Once you sign on to be a mother, 24/7 is the only shift they offer."
VP of Strategy & Insights
"Attending baby showers reminds me that I need to take my birth control pill."
Senior Brand Manager, Frida Mom
"Raising kids is a walk in the park... Jurassic park."
Director of IT
"I am childless because I don't want to adjust my happy hour schedule."
VP of Sales
"Never make eye contact with a child on the verge of sleep. They will sense your excitement and abort the mission."
Senior Director of Performance & Strategy
"I saw the side of the diaper box said "for 16-28 pounds"... I thought, 'wow, that's one impressive bowel movement.' "
“Toddlers: take 35 mins to put on shoes, but can open 3 apps, delete iTunes and call your boss in less than 17 seconds.”
Senior Manager of Sales Planning
"If you think I want my newsfeed full of pictures of your new baby, then you are absolutely correct."
"I don't have children yet, but my fiancé sure acts like one."
Supplier Relationship Manager
"Potty training my kids was a breeze. I just put them in the litter box one time!"
Melissa Mas Mas
Senior Supply Planner
"I love being an aunt. I get to play with my nephews and return them when they cry. 🤭"
Technical PM Group Manager
" I wish my tolerance for children would increase as much as my tolerance for wine."
Director of Global Finance
"Having kids is super rewarding . . . unless you're trying to just hang out or be anywhere at a specific time."
Director of Marketing Execution
"My daughter is turning out just like me... well played, karma. Well-played."
International General Manager
"Putting a 2-year-old to bed is like putting your drunk friend to bed. There's singing to themselves, requesting water, incoherent babble, crying, some weird yoga poses, hiccups... and then they pass out."
Category Performance Manager
"Everyone is having babies and I'm over here like, look at these 500 pictures of my dog!"
Senior Graphic Designer
"I believe every baby I see is the cutest baby in the world. And I mean that."
Senior Director of Sourcing
"I'm not a regular mom, I'm a cat mom."
3D Motion & Graphic Artist
"Started making myself breakfast, and ended up making everybody except myself breakfast."
Master Data Manager
"The best part about kids is giving them back to their parents when they start crying."
Account Management Manager
"Nobody's hungrier than a child that's just been told that it's time for bed."
Business Intelligence Manager
"I thought caring for pets would prepare me well to care for babies... I thought wrong."
Principal Industrial Designer
"One thing I didn't realize when becoming a parent is how much delicious food you would make and never get to eat."
Executive & Personal Assistant to the CEO
"Congratulations on your adorable new reason to be awake at 3 am."
Junior Industrial Designer
"People tell me having kids is basically like having puppies - too bad I'm a cat person."
Brand Manager, Frida Baby
"I imagine parenting is like straining to carry every single grocery bag and someone tosses you a priceless vase. Also, the kitchen is on fire."
Category Performance Manager
"Having children is like living in a frat house: nobody sleeps, everything is broken, and someone is probably throwing up."
National Sales Manager
"Every night, without fail, my kids voice their disdain over what I made for dinner. Those same kids have no problem drinking their own bath water."
Innovation Activation Director
"Babies make the cutest drill sergeants in 24/7/365 parenting boot camp. Hazing sleep deprived parents is their specialty!”
Director of Sales Planning
"When I was a kid, I've always enjoyed kicking my dad in the crotch. Glad Frida wasn't around back then. #FridaBalls"
“You don't have to be great to start, but you have to start to be great.” – Zig Ziglar
Where the magic happens
Located in the heart of Wynwood Miami, FL, the FridaFam works tirelessly to help you navigate the challenges of your toughest job yet: raising a tiny human.
Live the Frida Brand
Helping parents tackle sticky situations takes a lot of energy! Luckily, our kitchen is stocked with healthy snacks and plenty of coffee so our team can stay energized all day long.
Mommy & Me-eting Rooms
Nobody puts baby in a corner! We celebrate "Bring Your Babe To Work Day" every day with kid-friendly meeting spaces.
Whether running an errand or grabbing lunch in Wynwood, our team can swap their walk for wheels to get where they need to go, fast.