Meet the FridaFam

Just like raising a baby, there's a whole village helping Frida grow.
Meet the hardworking team behind each cult-favorite fussbuster and every innovative parenting solution.

Chelsea Hirschhorn
Chief Executive Officer

"I'm just a girl, stuck under a sleeping baby, with a full bladder and dying phone."

Aaron Camello
Package Design Production Manager

"The best part about dining with kids... is ordering off their menu."

Adi Orucevic
Senior Industrial Designer

"I never knew that a 2 year old could finish an adult sized portion. I also never knew that I'd have to clean one up a few hours later."

Alejandra Barraza
Senior Manager, Quality

"Still preparing for the scariest hood I’ve ever seen. Parenthood."

Alex Pantin-Gutierrez
Director, Ecommerce Operations

"Having kids means you have to ask your parents for permission to go out again."

Alexis Stuver
Senior Manager, Performance Analytics

"It's just a dog. First of all, that's my child."

Amanda Flores
Senior Brand Director Innovation

"Becoming a parent means you no longer go on vacations... you take trips instead."

Amanda Robinson
Order Processing Specialist

" If you ever feel discouraged, just remember. you are the center of the universe to tiny humans that you created. You're kind of a big deal!"

Amanda Wolfington
Senior Manager, People Experience

"A baby-sitter is a teenager acting like an adult while the adults are out acting like teenagers."

Ana Beck
Office & Administrative Specialist

"My nieces and nephews are like a second chance at being a kid again."

Andrea Guantlett
Senior Director of Supply Chain

"Parenthood comes with the power of counting to five"

Andrea Padron
Marketing Execution Manager

"How am I supposed to have a kid, when I still act like one?!"

Andrea Veiga
Reliability Manager

"I'm sorry that my dog is awesome and behaves better than your children "

Andy Viteo
Senior Manager, Order Processing

"I question my parenting. I also question my child's childing."

Anna Tonarely
Marketing Manager

"I hang out with my niece and nephew because I love them (& because they have the best snacks)."

Anthony Adkins
VP, Sales Planning & Category Management

"Being a dad is when you realize you can actually like people who throw up in your car."

Antonio Andretta
Order Processing Specialist

"You can tell how many kids a parent has by counting the bags under their eyes."

Ardrena Jackson
Director of Quality & Regulatory Compliance

"I finally had the talk with my teen-aged kids. I told them that animals in the wild eat their young so they better get their s%*t together."

Ben Tennant
VP, Controller

"The quickest way for a parent to get a child's attention is to sit down and look comfortable."

Betsy Henry
Sr. Lead Claims Analyst

"I see all these moms who can do everything and then I think....I should have them do some stuff for me."

Bianca Melian
Inbound International Logistics Planner

"Ever had a job where you had no experience, no training provided, you weren't allowed to quit AND a human's life was at stake? That's parenting."

Bianca Rocco
Director of Events & Partnerships

"Anticipating the day when I realize having 5 younger brothers wasn't even enough to prepare me for parenthood..."

Bobby Shaw
VP of Finance

"All parents want is for our kids to go to bed so we can eat the hidden snacks"

Brian Byrd
Director of Packaging

“The hardest thing about being a parent are the kids.”

Brian Gonzalez
Regulatory and Quality Specialist

"We don't stop playing because we grow old; we grow old because we stop playing."

Callie Casco
Sr. Brand Director Innovation, Baby

"My interview case study got me pregnant - Welcome to Frida, Baby!"

Carissa King
IT Program Manager (Director)

“Motherhood is an extreme sport. That’s why we wear workout clothes everyday.”

Carmen Graham
VP of Marketing

"Naps are not for the kids... naps are for the parents."

Caroline Cook
Senior Packaging Engineer

"You are telling me one day my kid will suggest getting ice cream for dinner and I have to say no and act like that's not a great idea?"

Caroline Mahoney
Manager, Sales Planning

"Currently subscribing to the millennial mindset: plants are the new pets, pets are the new kids, and kids are the new exotic animals- you're crazy if you have one."

Catalina Bernardini Yanez
Learning & Development Manager

“90% of parenting is just thinking about when you can lie down again.”

Chris Acosta
Senior Manager, Financial Planning & Analysis

"They say it takes a village to raise a child, but no one ever tells you where it is or how to get there."

Chris Cacciola
Design Engineer

"Do or do not, there is no try"

Chris Jazwinski
EDI Manager

"I thought I had a great immune system, but it turns out I was just really good at staying away from the type of people who sneeze directly into your eyeballs while telling you a story."

Chris Michelena
Project Manager

"Me as a child? The world really can't handle that right now."

Cindy Fine
Strategic Sourcing Manager

"Parenting is a journey!!!"

Dallas Hellmers
Customer Experience Manager

"Having one child makes you a parent; having twins you are a referee"

Dan Connors
SVP of Marketing

"It's all shits and giggles until somebody giggles and shits."

Dana McPherson
Industrial Designer

"Putting a baby to sleep is the parenting equivalent of mission impossible.. You better not breathe and tippy-toe out of that dark room without bumping into any obstacle toy course."

Daniela Davila
Global Regulatory Manager

"This home is filled with love and dog hair"

Daniela Vidal
Brand Manager, Innovation

"You'll never realize just how dangerous your house is until there's a toddler present"

Daron Orzech
Logistics Manager

"Nobody is hungrier than a kid who's just been told it's bedtime."

Desiree Bejerano-Andreu
Director, Marketing Execution

"Silence is golden…unless you have kids, then silence is just suspicious."

Diana Cardenas
Director of Project Management

"If you think my nephew is cute, you should see my dog."

Donna McPherson
Chief Operating Officer

"Grand-parenting... the ultimate extreme sport."

Ed Abante
VP, R&D Engineering

"Meeting my daughter was love at first sight... then she pooped on me."

Eddie Echeverri
Director, NPD Sourcing

"Sometimes my toddler takes my phon -kjshdkjaGnB6CQ628d2er3ce4v"

Eddie Garcell
SVP of Revenue Management & Strategy

"So, it turns out being a parent is mostly just googling how to do stuff."

Elizabeth Lestegas
Senior Accounting Specialist

"I would walk across legos for you."

Emelie Isaksson
International Distribution Manager

”Being a mother means generously sharing your body for nine months with someone who five years later cannot imagine sharing a single one of their jelly babies with you.”

Emily Keen
SVP of Operations

"No one warned me how much of parenting would be telling my kids to put on pants."

Eric Hirschhorn
President

"Parenting is mostly just informing kids how many more minutes they have of something"

Eric Pagoada
Kitting Production Manager

"The crazy uncle everyone warns you about."

Erik Fisher
EDI Analyst

"Being an older sibling means putting "From all of us" on all the gifts you buy."

Esteban Molina
Director of Reliability

"You'll miss 100% of the dogs you don't pet... una es ninguna."

Evan Ellman
Senior Brand Director

“Currently helping my son look for his chocolate that I ate last night.”

Faith Moore
Director of Accounting

"Having your baby look exactly like your husband is like doing most of the work on a group project and he still gets the higher grade."

Gabrielle Miller
Associate Brand Manager

"Parenting is a lot like the bar scene: everyone's yelling, everything's sticky, it's the same music over and over again and occasionally some pukes."

Gaby Garcia
Graphic Designer

"I'm learning more about the female reproductive system at Frida than I did at my all-girls high school"

Gaby Santos
Senior Project Manager

"Of course I'm the favorite aunt... I'm hilarious."

Grace Gil
Senior Marketing Manager

"Babysit my little angel, she said. It will be fun, she said."

Grace Pidgeon
Director of Sourcing, Formulation & Consumables

"When I tell my kids I'll do something in a minute, what I'm really saying is "please forget","

Graciela Lestegas
Mailroom Lead

"The best thing in world is being a grandma!"

Gwen Ford
Sr. Brand Manager Innovation, Baby

’So I stepped away for like two seconds…’ the beginning of a parenting horror story.”

Halie Savage
VP of Digital

"No one ever told me after potty training my daughter, I would be the one who needed M&Ms"

Hillary Jurgensen
Director of Customer Service

When I say: “I’m going to the toilet,” my kids hear…. “family meeting, assemble in the bathroom now!”

Janet Rodriguez
Senior Accounting Specialist

"I don't want to sleep like a baby, I want to sleep like my husband!"

Janet Vargas
Production Artist

"Betrayal is ordering from a pretend restaurant while your niece is “baking brownies” during potty training and still not being chosen as the favorite tía."

Janette Villalobos
Director of Formulated Product Development

"I live for that magic hour between 9-10pm, after the kids go to sleep and before I pass out from exhaustion."

Jasmine Marin
Senior Supply Planner

"If I can spend hours at Target now, I'm concerned how that will escalate when I become a mom."

Jasmine Norris
Senior Art Director

“My kid poops in public....I'm a dog mom"

Javier Gonzalez
Sr. Analyst, Global Finance

"I may not be a parent, but I've mastered the art of pretending to know what I'm doing when a child hands me a toy phone"

Jenn Greenberg
General Counsel

"Parents who vacuum around the toys are my people."

Jenna Hunter
Senior Packaging Engineer

"I wake up to whining everyday... I don't have any children, just a puppy and a husband."

Jennifer Williamson
Sr. Manager, Demand Planning

"Kids are walking, talking billboards of all of your best and worst qualities!"

Jessica McKeever
E-Commerce Manager

"I may not have diapers or sleepless nights, but I've got a collection of dog hair on every piece of clothing I own."

Jesus Jimenez
Order Processing Manager

"Toddlers are just tiny drunk people!"

Jocabed De Los Santos
Senior HR Manager

“A two-year old is kind of like having a blender, but you don't have a top for it.”

Joe Fletcher
Senior Director of Sourcing

"Being a parent is like folding a fitted sheet; no one really knows how."

Joe Lussier
SVP of RD&E

"Every kid is a genius at something. Our job is to find it and encourage it!"

John Fritz
Associate Principal Design Engineer

"Despite not having kids, there's still a non-zero chance I may step on a Lego in the middle of the night."

Jose Tabares
Order Processing Manager

"Parenthood seems like a rollercoaster! Just enjoy the ride."

Joseph Munn
IT Manager

*Someone hands me a baby.*
"Oh... no thank you."
*Places baby on the ground.*

Jovani Sanchez
Project Manager

"Forever parenting my inner child."

Juan Martinez
Sr Manager, Strategic Sourcing

"Families with babies and families without babies are sorry for each other."

Kate Alexander
Chief Financial Officer

"The majority of my diet is made up of food that my kids didn't finish."

Katie Baldwin
VP of Fulfillment

"My daughter seems to think that my plate magically makes food better ... even if she has the same items on her plate. 'SHARE!'"

Katie Rosen
Sr Director, Talent Management

"Once you sign on to be a mother, 24/7 is the only shift they offer."

Katina Arroyo
Customer Experience Manager

"I work hard so my dogs can have a better life"

Kelly Meyers
VP of Strategy & Insights

"Attending baby showers reminds me that I need to take my birth control pill."

Krupa Hemraj
Director, International Marketing

"Raising kids is a walk in the park... Jurassic park."

Kyler Waymire
Associate Packaging Engineer

"Best part about being an uncle is having all the fun with the little one with none of the work!"

Laura Bueno de Greco
VP of Brand Management

"Parenthood is mostly just walking into different rooms in your house intent on doing something, but getting distracted by something else you have to do, over and over until kids are off to college"

Lucas Levine
VP of Sales

"Never make eye contact with a child on the verge of sleep. They will sense your excitement and abort the mission."

Luci Hernandez
Sr. Graphic Designer, International

"Pet parenting of three": Think of it as having a trio of perpetual toddlers on a sugar rush, minus the timeouts!"

Lixan Riveron
Inbound Domestic Logistics Planner

"Becoming a dad is one thing- being a dad is many things."

Maggie Langer
Executive & Personal Assistant to the CEO

"You're never too old for a playdate."

Mariana Arteaga
Workplace Experience Manager

“Toddlers: take 35 mins to put on shoes, but can open 3 apps, delete iTunes and call your boss in less than 17 seconds.”

Mark Tracy
Supply Planner

"Funcle: Like a dad, only cooler."

Matt Cabrera
Senior Director of Digital Marketing

"Being an uncle means getting a new, fun friend to team up with against my sister but letting her handle the diaper changes"

Meagan Abril
Sales Manager

"Parenting was much easier when I was hypothetically raising my non-existent child."

Megan Rumley
Associate Principal Scientist

"I once killed a houseplant by giving it tap water, so I'm still trying to figure out how all of you are keeping actual human babies alive!"

Meg Sheehan
Senior Manager, Performance Marketing

"Today's good mood is sponsored by my dog."

Melissa French
Brand Director

"I'm not a regular mom, I'm a dog mom."

Melissa Mas Mas
Senior Supply Planner

"I love being an aunt. I get to play with my nephews and return them when they cry. 🤭"

Mihir Saxena
International General Manager

"Putting a 2-year-old to bed is like putting your drunk friend to bed. There's singing to themselves, requesting water, incoherent babble, crying, some weird yoga poses, hiccups... and then they pass out."

Mike Lehrhoff
Senior Director of Global Finance

"Having kids is super rewarding . . . unless you're trying to just hang out or be anywhere at a specific time."

Mike Lessel
Project Manager

"I'm the World's Greatest Paw-rent."

Milton Rogers
Director, Workplace Experience

"Dad is my greatest title."

Monica Tournoux
Director, Industrial Design

"Don’t make me turn this car around!"

Naomi Arruda
Executive Personal Assistant

"Aunt; like a mom, only cooler."

Nathan Swigert
Director of Fulfillment

"It's their world, we're just living in it."

Nicole Spencer
Junior Art Director

"I believe every baby I see is the cutest baby in the world. And I mean that."

Pranav Prashar
VP, Information Technology

"Difficult to imagine life without kids…. they’re true source of inspiration!"

Ricky Rodriguez
Senior Manager, Accounting

"Need to wake up your baby? Quietly go into your room and rest your head on your pillow."

Rob Karpf
General Counsel

"The sweet spot of parenting is found somewhere between giving your kids high-fives and giving them the finger behind their backs."

Rob Monroig
Senior Manager, Master Data

"The best part about kids is giving them back to their parents when they start crying."

Rodney Ramirez
IT Support Associate

"Siblings are best friends... that you can never get rid of."

Rogelio Magaña
VP, International

"My kid is turning out just like me. Well played, karma. Well-played."

Rohan Patel
VP of Brand Management

"If I still need parenting can I also be a parent...?"

Ryan Abselet
Senior Manager, Global Business Intellignce

"I thought caring for pets would prepare me well to care for babies... I thought wrong."

Samantha Yehle
Director, Social

"Raising kids is part joy and part guerrilla warfare."

Sam Sauceda
Principal Industrial Designer

"One thing I didn't realize when becoming a parent is how much delicious food you would make and never get to eat."

Sarah Nickell
Marketing Execution Manager

"Don't be so hard on yourself. The mom in E.T. had an alien living in her house for days and didn't notice."

Sascha Stutz
Performance Media Manager

"My Mom's Top Secret Parenting Hack: There are no hacks. Godspeed!"

Shelby Salley
Production Coordinator

"I'm not like a regular aunt, I'm a cool aunt"

Sophie Fornaro
Industrial Designer

"People tell me having kids is basically like having puppies - too bad I'm a cat person."

Steve Gerken
Senior Manager, Category Performance

"Having children is like living in a frat house: nobody sleeps, everything is broken, and someone is probably throwing up."

Switzen Tangarorang
Inventory Manager

"Having two cats is the purrfect prerequisite to being the ultimate fussbuster."

Theresa Champaigne
Director, National Sales

"Every night, without fail, my kids voice their disdain over what I made for dinner. Those same kids have no problem drinking their own bath water."

Trevor Fox
Director of Sales

“Being a dad means NEVER letting a half eaten chicken nugget go to waste.” 

Catch up on the latest at Frida

Join the Team