Meet the FridaFam
Just like raising a baby, there's a whole village helping Frida grow.
Meet the hardworking team behind each cult-favorite fussbuster and every innovative parenting solution.
Chief Executive Officer
"I'm just a girl, stuck under a sleeping baby, with a full bladder and dying phone."
Package Design Production Manager
"The best part about dining with kids... is ordering off their menu."
Senior Industrial Designer
"I won't eat any cereal that doesn't turn the milk purple."
Senior Manager of Quality
"Still preparing for the scariest hood I’ve ever seen. Parenthood."
Senior Manager of E-Commerce
"You're never childless... when you have a husband."
Performance Analytics Manager
"It's just a dog. First of all, that's my child."
Innovation Activation Manager
"My nieces and nephews are beautiful, brilliant and kind, and obviously take after their favorite aunt: me."
Director of Consumer Insights
"Becoming a parent means you no longer go on vacations... you take trips instead."
Senior Manager of People Experience
"A baby-sitter is a teenager acting like an adult while the adults are out acting like teenagers."
Senior Director of Supply Chain
"Parenthood comes with the power of counting to five"
"I'm sorry that my dog is awesome and behaves better than your children "
Andreina Denaro De Leon
Marketing Execution Manager
"I can’t go to the bathroom without an escort… #DogMom"
Brand Manager, Frida Mom
"I hang out with my niece and nephew because I love them (& because they have the best snacks)."
Director of Quality & Regulatory Compliance
"I finally had the talk with my teen-aged kids. I told them that animals in the wild eat their young so they better get their s%*t together."
Senior Design Engineer
"Still don't understand how people my age have children. I am children."
"The quickest way for a parent to get a child's attention is to sit down and look comfortable."
Senior Lead Claims Analyst
"I see all these moms who can do everything and then I think....I should have them do some stuff for me."
Director of Events & Partnerships
"Anticipating the day when I realize having 5 younger brothers wasn't even enough to prepare me for parenthood..."
VP of Finance
"All parents want is for our kids to go to bed so we can eat the hidden snacks"
Marketing Execution Manager
"What is a home without children? Quiet."
Director of Packaging
“The hardest thing about being a parent are the kids.”
Regulatory & Quality Specialist
"We don't stop playing because we grow old; we grow old because we stop playing."
Director of International Sales & Marketing
"How do you get an astronaut’s baby to sleep?
You rocket. 🚀🧑🚀"
Senior Director, Product Strategy & Innovation
"My interview case study got me pregnant - Welcome to Frida, Baby!"
Senior Director of Fulfillment
“Motherhood is an extreme sport. That’s why we wear workout clothes everyday.”
Senior Graphic Designer
"Not trying to throw my husband under the bus here, but he wants a bus-full of kids… We’re still deciding on the route, and last stop."
Manager of Sales Planning
"Currently subscribing to the millennial mindset: plants are the new pets, pets are the new kids, and kids are the new exotic animals- you're crazy if you have one."
People Operations Manager
“90% of parenting is just thinking about when you can lie down again.”
Financial Planning & Analysis Senior Manager
"They say it takes a village to raise a child, but no one ever tells you where it is or how to get there."
Product Development Project Manager
"Do or do not, there is no try"
"I thought I had a great immune system, but it turns out I was just really good at staying away from the type of people who sneeze directly into your eyeballs while telling you a story."
Customer Experience Specialist
"Having one child makes you a parent; having twins you are a referee"
SVP of Marketing
"It's all shits and giggles until somebody giggles and shits."
"Putting a baby to sleep is the parenting equivalent of mission impossible.. You better not breathe and tippy-toe out of that dark room without bumping into any obstacle toy course."
Consumer Insights Manager
"You'll never realize just how dangerous your house is until there's a toddler present"
"Nobody is hungrier than a kid who's just been told it's bedtime."
Senior Technical Project Manager
"If you think my nephew is cute, you should see my dog."
VP of R&D Engineering
"Meeting my daughter was love at first sight... then she pooped on me."
Director of NPD Sourcing
"Sometimes my toddler takes my phon -kjshdkjaGnB6CQ628d2er3ce4v"
SVP of Revenue Management & Strategy
"So, it turns out being a parent is mostly just googling how to do stuff."
Senior Accounting Specialist
"I would walk across legos for you."
Manager of International Distribution
”Being a mother means generously sharing your body for nine months with someone who five years later cannot imagine sharing a single one of their jelly babies with you.”
SVP of Operations
"No one warned me how much of parenting would be telling my kids to put on pants."
Team Lead, Account Management
"Am I too old to have my mom use the Snotsucker on me?”
"Parenting is mostly just informing kids how many more minutes they have of something"
" When a kid says 'Daddy, I want Mommy'...That's the kid version of 'I'd like to speak to your supervisor' "
Director of Reliability
"You'll miss 100% of the dogs you don't pet... una es ninguna."
Director of Marketing, Frida Baby
“Currently helping my son look for his chocolate that I ate last night.”
Director of Accounting
"Having your baby look exactly like your husband is like doing most of the work on a group project and he still gets the higher grade."
Junior Graphic Designer
"I'm learning more about the female reproductive system at Frida than I did at my all-girls high school"
Senior Talent Acquisition Manager
"I simply cannot have kids. My dogs are allergic."
Customer Experience Manager
"A sleeping baby is the new Happy Hour."
"Babysit my little angel, she said. It will be fun, she said."
International Sales Planner
"Tell me you don't have kids without telling me you don't have kids - I sleep in on weekends."
Senior Manager of Product Strategy
’So I stepped away for like two seconds…’ the beginning of a parenting horror story.”
VP of Digital
"No one ever told me after potty training my daughter, I would be the one who needed M&Ms"
Senior Graphic Designer
"Working at Frida means I finally understand what my gynecologist is saying."
Director of Customer Service
When I say: “I’m going to the toilet,” my kids hear…. “family meeting, assemble in the bathroom now!”
"A toddler can do more in one unsupervised minute than most people can do all day."
Senior Accounting Specialist
"I don't want to sleep like a baby, I want to sleep like my husband!"
Director of Formulated Product Development
"I live for that magic hour between 9-10pm, after the kids go to sleep and before I pass out from exhaustion."
Senior Innovation Analyst
"A group of kids is called a migraine."
Senior Supply Planner
"If I can spend hours at Target now, I'm concerned how that will escalate when I become a mom."
Senior Art Director
“My kid poops in public....I'm a dog mom"
"Parents who vacuum around the toys are my people."
Senior Packaging Engineer
"I wake up to whining everyday... I don't have any children, just a puppy and a husband."
"Toddlers are just tiny drunk people!"
Jocabed De Los Santos
HR Senior Manager
“A two-year old is kind of like having a blender, but you don't have a top for it.”
Associate Principal Design Engineer
"Despite not having kids, there's still a non-zero chance I may step on a Lego in the middle of the night."
Warehouse Site Leader
"I'm not afraid of anything, I raised two girls!"
*Someone hands me a baby.*
"Oh... no thank you."
*Places baby on the ground.*
Strategic Sourcing Manager
"Families with babies and families without babies are sorry for each other."
VP of Fulfillment
"My daughter seems to think that my plate magically makes food better ... even if she has the same items on her plate. 'SHARE!'"
Director of Talent Acquisition
"Once you sign on to be a mother, 24/7 is the only shift they offer."
VP of Strategy & Insights
"Attending baby showers reminds me that I need to take my birth control pill."
Senior Brand Manager, Frida Mom
"Raising kids is a walk in the park... Jurassic park."
Associate Packaging Engineer
"Best part about being an uncle is having all the fun with the little one with none of the work!"
VP of Sales
"Never make eye contact with a child on the verge of sleep. They will sense your excitement and abort the mission."
“Toddlers: take 35 mins to put on shoes, but can open 3 apps, delete iTunes and call your boss in less than 17 seconds.”
Senior Manager of Sales Planning
"If you think I want my newsfeed full of pictures of your new baby, then you are absolutely correct."
"I don't have children yet, but my fiancé sure acts like one."
Supplier Relationship Manager
"Potty training my kids was a breeze. I just put them in the litter box one time!"
Associate Principal Scientist
"I once killed a houseplant by giving it tap water, so I'm still trying to figure out how all of you are keeping actual human babies alive!"
Melissa Mas Mas
Senior Supply Planner
"I love being an aunt. I get to play with my nephews and return them when they cry. 🤭"
Senior Director of Global Finance
"Having kids is super rewarding . . . unless you're trying to just hang out or be anywhere at a specific time."
Director of Workplace Experience
"Dad is my greatest title."
International General Manager
"Putting a 2-year-old to bed is like putting your drunk friend to bed. There's singing to themselves, requesting water, incoherent babble, crying, some weird yoga poses, hiccups... and then they pass out."
Senior Innovation Activation Manager
"I'm going through a baby phase... in a puppies and kittens sort of way."
Director of Industrial Design
"Don’t make me turn this car around!"
Executive Personal Assistant
"Aunt; like a mom, only cooler."
Junior Art Director
"I believe every baby I see is the cutest baby in the world. And I mean that."
Senior Director of Sourcing
"I'm not a regular mom, I'm a cat mom."
VP of Information Technology
"Difficult to imagine life without kids…. they’re true source of inspiration!"
3D Motion & Graphic Artist
"Started making myself breakfast, and ended up making everybody except myself breakfast."
"Need to wake up your baby? Quietly go into your room and rest your head on your pillow."
Senior Manager of Master Data
"The best part about kids is giving them back to their parents when they start crying."
VP of Marketing, Frida Baby
"If I still need parenting can I also be a parent...?"
Account Management Manager
"Nobody's hungrier than a child that's just been told that it's time for bed."
Business Intelligence Senior Manager
"I thought caring for pets would prepare me well to care for babies... I thought wrong."
Principal Industrial Designer
"One thing I didn't realize when becoming a parent is how much delicious food you would make and never get to eat."
Senior Brand Manager, Frida Baby
"Raising kids is part joy and part guerrilla warfare."
Executive & Personal Assistant to the CEO
"Congratulations on your adorable new reason to be awake at 3 am."
"I'm not like a regular aunt, I'm a cool aunt"
"People tell me having kids is basically like having puppies - too bad I'm a cat person."
Senior Category Performance Manager
"Having children is like living in a frat house: nobody sleeps, everything is broken, and someone is probably throwing up."
National Sales Director
"Every night, without fail, my kids voice their disdain over what I made for dinner. Those same kids have no problem drinking their own bath water."
Art Director, Packaging
"You are telling me one day my kid will suggest getting ice cream for dinner and I have to say no and act like that's not a great idea?"
Innovation Activation Director
"Babies make the cutest drill sergeants in 24/7/365 parenting boot camp. Hazing sleep deprived parents is their specialty!”
“You don't have to be great to start, but you have to start to be great.” – Zig Ziglar