The Frida Fam is home to proud moms, dads, aunts, uncles and dog parents who know how tricky and rewarding parenting can be. That’s why we are so good at creating the products and brands that parents rave, post and share about.
Frida is home to people who really care and totally understand that sometimes we can all use a little help. We work together to make tackling the not so glamorous aspects of parenting a little bit easier – from pregnancy pains in the bump to potty training troubles (and pretty much everything in between).
We are [parent] problem solvers
Our Executives
Chelsea Hirschhorn
Chief Executive Officer
Dan Connors
SVP of Marketing
Donna McPherson
Chief Operating Officer
Eddie Garcell
SVP of Revenue Management & Strategy
Emily Keen
SVP of Operations
Eric Hirschhorn
President
Joe Lussier
SVP RD&E
Kate Alexander
Chief Financial Officer
Frida Fam Perks
Just some of the things you deserve for supporting our mission of helping parents.
Ask The Employees
Steve Gerken
Senior Category Performance Manager
The most exciting part about working at Frida is to see the company continue to grow with more fantastic people. Everyone who joins Frida is exceptionally smart and talented, all while bringing their own unique personality and perspective. I am continually impressed with every new addition to the Frida Fam and I can't wait to see who will help us rise to the next level!
Jocabed De Los Santos
HR Senior Manager
The most rewarding part of my job is getting to be a part of the employee experience from onboarding through the many stages of the employee lifecycle. I am passionate about being a thought partner to the team and making sure our Frida Fam consistently feels supported and celebrated both professionally and personally.
Milton Rogers
Director of Workplace Experience
The best part of my role is having the ability to work with all departments within the company and building partnerships must be the best part of my role. This provides opportunities for our team to gain feedback on how we can continue to drive this great culture at Frida.
Ricky Mantilla
3D Motion & Graphic Artist
My favorite thing about my job is to take all the assets that our product development and industrial design teams have been working hard at and create beautiful artwork for the world to see and experience before buying anything Frida.
Alex Pantin-Gutierrez
Director of E-Commerce
My favorite thing about working at Frida is knowing we help make parents' lives a little easier. Becoming a mom while working at Frida and using all our products firsthand, gave me a new appreciation for my colleagues and all the hard work they have done to make these products come to life.
Amanda Wolfington
Senior Manager of People Experience
As our culture manager, I get to plan our annual Frida Fam Jam where employees are allowed to bring friends and family together for a night of celebration. It brings me such joy to celebrate not only our employees hard work but the people who support them as well. Our Frida Fam works so hard, it's a dream to create moments where they feel valued and appreciated in front of their loved ones.