Work Family You Choose

We’re here to create new (and better) solutions for parents.

See Open Roles

The Frida Fam is home to proud moms, dads, aunts, uncles and dog parents who know how tricky and rewarding parenting can be. That’s why we are so good at creating the products and brands that parents rave, post and share about.

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Frida is home to people who really care and totally understand that sometimes we can all use a little help. We work together to make tackling the not so glamorous aspects of parenting a little bit easier – from pregnancy pains in the bump to potty training troubles (and pretty much everything in between).

We are [parent] problem solvers

Our Executives

Chelsea Hirschhorn

Chief Executive Officer

Dan Connors

SVP of Marketing

Donna McPherson

Chief Operating Officer

Eddie Garcell

SVP of Revenue Management & Strategy

Emily Keen

SVP of Operations

Eric Hirschhorn


Joe Lussier


Kate Alexander

Chief Financial Officer

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Frida Fam Perks

Just some of the things you deserve for supporting our mission of helping parents.

Comprehensive Insurance

Flexible Parental Leave

401K Matching

Product Discounts

Companywide Events

Learning & Development

Weekly Wellness Programming

Paid Time Off

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Ask The Employees

Steve Gerken

Senior Category Performance Manager

The most exciting part about working at Frida is to see the company continue to grow with more fantastic people. Everyone who joins Frida is exceptionally smart and talented, all while bringing their own unique personality and perspective. I am continually impressed with every new addition to the Frida Fam and I can't wait to see who will help us rise to the next level!

Jocabed De Los Santos

HR Senior Manager

The most rewarding part of my job is getting to be a part of the employee experience from onboarding through the many stages of the employee lifecycle. I am passionate about being a thought partner to the team and making sure our Frida Fam consistently feels supported and celebrated both professionally and personally.

Bailey Denton

Senior Design Engineer

I have a lot of accomplishments at Frida that I am proud of, but my proudest is the donation of product samples to Miami Diaper Bank. In product development, we accumulate a lot of products that we don't need. We as a function donated most of this product for the first time to this great organization. It always feels great to know that you helped divert products from a landfill and help those in need!

Milton Rogers

Director of Workplace Experience

The best part of my role is having the ability to work with all departments within the company and building partnerships must be the best part of my role. This provides opportunities for our team to gain feedback on how we can continue to drive this great culture at Frida.

Ricky Mantilla

3D Motion & Graphic Artist

My favorite thing about my job is to take all the assets that our product development and industrial design teams have been working hard at and create beautiful artwork for the world to see and experience before buying anything Frida.

Alex Pantin-Gutierrez

Senior Manager of E-Commerce

My favorite thing about working at Frida is knowing we help make parents' lives a little easier. Becoming a mom while working at Frida and using all our products firsthand, gave me a new appreciation for my colleagues and all the hard work they have done to make these products come to life.

Want to be part of the fam?