Work Family You Choose

We’re here to create new (and better) solutions for parents.

See Open Roles

The Frida Fam is home to proud moms, dads, aunts, uncles and dog parents who know how tricky and rewarding parenting can be. That’s why we are so good at creating the products and brands that parents rave, post and share about.

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Frida is home to people who really care and totally understand that sometimes we can all use a little help. We work together to make tackling the not so glamorous aspects of parenting a little bit easier – from pregnancy pains in the bump to potty training troubles (and pretty much everything in between).

We are [parent] problem solvers

Our Executives

Chelsea Hirschhorn

Chief Executive Officer

Dan Connors

SVP of Marketing

Donna McPherson

Chief Operating Officer

Eddie Garcell

SVP of Revenue Management & Strategy

Emily Keen

SVP of Operations

Eric Hirschhorn


Joe Lussier


Kate Alexander

Chief Financial Officer

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Frida Fam Perks

Just some of the things you deserve for supporting our mission of helping parents.

Comprehensive Insurance

Flexible Parental Leave

401K Matching

Product Discounts

Companywide Events

Learning & Development

Weekly Wellness Programming

Paid Time Off

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Ask The Employees

Jocabed De Los Santos

HR Senior Manager

The most rewarding part of my job is getting to be a part of the employee experience from onboarding through the many stages of the employee lifecycle. I am passionate about being a thought partner to the team and making sure our Frida Fam consistently feels supported and celebrated both professionally and personally.

Melissa French

Brand Director

What I like most about working at Frida is the collaboration across teams. We all share the common goal and passion of bringing top quality solutions to new parents to help make their lives just a little bit easier. Staying grounded in the "why" we are creating new products helps us stay motivated, focused, and creative in how we deliver new solutions to market.

Ricardo Rodriguez

Senior Manager, Accounting

As a cost accountant at Frida, I enjoy the analytical challenges inherent in the role. Delving into the intricacies of costs, analyzing data, and uncovering insights that contribute to the company's financial health is fulfilling. Additionally, being part of a dynamic team and having the opportunity to collaborate cross-functionally adds depth to my role. I find satisfaction in knowing that my contributions help drive informed decision-making and contribute to the overall success of Frida.

Want to be part of the fam?