Everyone loves to see them.

Yet, milk-making boobs are shamed in public, flagged, blurred, and deleted online.

But these boobs are doing what they were made to do: demanding, exhausting, all-consuming work.

Breastfeeding takes nearly 1,800 hours a year — that’s almost a full-time job, performed without breaks, bonuses, or the bare minimum of respect.

It’s time they got the care and support they so deserve.

And it starts with us.

About-to-Pop Boobs

Your breasts may grow fast, with veins becoming more visible as blood flow increases. If your boobs start looking like a road map—totally normal.

Leaky, Crusty Nipples

In the second or third trimester, nipples may leak or look crusty. That’s colostrum, the first milk your body makes.

Dinner Plate Nipples

Hormones can make your areolas bigger and darker to help baby latch. They may shrink after birth—or not. Either way, normal.

Not-Your-Grandma’s Boobs

Rapid growth can stretch skin and cause stretch marks. Massaging, exfoliating, and moisturizing may help minimize their look.

Photography by: Reka Nyari, Annemarie Lea + Josephine Neuber