It’s smart. It’s Swedish. It’s maybe a little strange.
Keep baby healthy and happy from nose to toes.
Designed for postpartum care down there.
Meet your reliable back-end solution.
Baby caught a bug? There’s a kit for that.
The ultimate bedtime triple threat.
From delivery to boogers, butts & beyond! Frida is the brand that gets parents. That means you.
We don’t want to toot our own horn so we’ll let everyone else do it! Don’t take our word for it. Take theirs.
The FridaFam works tirelessly to help you navigate the challenges of your toughest job yet: raising a tiny human.
From delivery to buggers, butts & beyond! Fridababy is the brand that gets parents. That means you.
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Be Postpartum Prepared.
Postpartum recovery doesn't have to be so hard. Frida Mom is here to take the guesswork (and a lot of the pain) out of the fourth trimester. Let's get you started.
When you bring home a baby, you bring home a mom too.
The ultimate hospital bag checklist for labor + delivery
Our 5-Step Recovery Regimen will help heal the deal.
Give her the kit with the s%*t she’ll actually use.
The Frida Mom Birth Story