It’s smart. It’s Swedish. It’s maybe a little strange.
Keep baby healthy and happy from nose to toes.
Designed for postpartum care down there.
Meet your reliable back-end solution.
Baby caught a bug? There’s a kit for that.
The ultimate bedtime triple threat.
The kit for when s%*t gets real
For relief and postpartum care down there
Everything you need to pamper your milky pair
From delivery to boogers, butts & beyond! Frida is the brand that gets parents. That means you.
We don’t want to toot our own horn so we’ll let everyone else do it! Don’t take our word for it. Take theirs.
The FridaFam works tirelessly to help you navigate the challenges of your toughest job yet: raising a tiny human.
From delivery to buggers, butts & beyond! Fridababy is the brand that gets parents. That means you.
Create an Account
Receive special offers, track orders, and more.
You have no items in your bag
Care for your breasts. Not just your baby.
Stream of Lactation by Frida Mom
When you bring home a baby, you bring home a mom too.
The ultimate hospital bag checklist for labor + delivery
Our 5-Step Recovery Regimen will help heal the deal.
Everything you need for those pain-in-the-boob moments.