From delivery to boogers, butts and beyond!

Frida is the brand that gets parents. That means you. We are not a lifestyle. Far from it. We are a solution-based brand. The 411 of parenting. The who-do-I-call-in-the-middle-of-the-night-cause-my-baby-won't-stop-screaming brand.

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Your Everyday Toolkit

AKA the secret tools you rave about, blog about and share with other parents just like you.

Babies are cute. Parenting isn’t always. For all those perfect moments, there’s Instagram. For everything else, we’ve got you.

Your Everyday Toolkit

Home of the fan-favorite original Swedish snotsucker, nosefrida

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Born in Sweden, raised in America

Great things come from Sweden, including our flagship fussbuster, NoseFrida. Invented by a Swedish pediatric ear, nose, and throat doctor, NoseFrida is now helping parents across America provide smart, safe and hygienic snot-free relief to their stuffed up little ones.

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Meet Chelsea.

Our CEO, Chief Fussbuster and baby guru all wrapped in one. Snotty noses. Diaper duty. She's been there before. As a mom of four, Chelsea knows the struggles of motherhood firsthand, which is why she spends almost every waking minute thinking of ways to make parenthood a little bit easier.

Meet the Fuss-Buster Team

Step into Frida HQ, where the magic happens

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