Upgrade their brushing routine with Frida Hydroxyapatite Toothpaste. This fluoride-free toothpaste uses hydroxyapatite (HAP) to remove plaque while cleaning and gently polishing teeth. The easy-squeezy dispenser helps deliver the perfect pea-sized amount—just squeeze twice—while the flavor keeps brushing kid-friendly. Safe if swallowed and made without dyes, sulfates, parabens or sugar, it can be used with Frida's Electric Toothbrush and Electric Flosser for a complete oral care routine.

• HYDROXYAPATITE TOOTHPASTE: Fluoride-free HAP toothpaste removes plaque while cleaning and gently polishing teeth for a healthy smile.
• PERFECT PEA-SIZED AMOUNT: Easy-squeezy tube makes dispensing simple—squeeze twice to deliver the perfect pea-sized amount onto their toothbrush.
• SAFE IF SWALLOWED: Kid-friendly toothpaste is safe if swallowed, making it a worry-free addition to their everyday brushing routine.
• KID_FRIENDLY FLAVOR: Kid-friendly flavors makes brushing more enjoyable; available in Watermelon + Sweet Mint flavors.
• CLEAN FORMULA: Made without dyes, sulfates, parabens or sugar and designed to pair with Frida's Electric Toothbrush and Electric Flosser.